We have been producing plant protection products since 1955.
We were doing business as a part of pharmaceutical company Galenika or as a subordinate company until 1997, when we became independent legal entity, socially owned. In 1999 we transformed into joint stock company, with over 1.900 shareholders. Trading with our shares started in 2001 at the Belgrade Stock Exchange.
From the mid 1960’s we are situated at the same location as today – in industrial zone in Zemun, on site Batajnički drum bb.
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Today we are the largest manufacturer of plant protection products in Serbia, therewith we have the most of individual market share in opened and competitive Serbian market.
Our reputation and current position is gained by consistent business policy that we put into effect, which is based on three basic principles:
- SUSTAINABLE PRODUCT PORTFOLIO. Manufacturing portfolio is continuously adjusting to demands and needs of end-users, as well as to standards and legislatives that determine modern producing, traffic and usage of plant protection products. For a past few years, our development is based on active substances that are approved in European Union, as well as on other input components that are used in European countries.
- MODERN TECHNOLOGY. We insure high quality of our products and their harmony with demands regarding environment preservation and establishment of optimal work conditions in producing processes by developing and applying modern formulating technologies. Manufacturing process of our products is fully automated thanks to modern, software driven producing equipment. Contemporary ERP system, based on ORACLE technology, gives us complete management in all our business processes.
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RESPONSIBLE BUSINESS. Our business policy relies on responsibility towards the farmers, the employees, the business partners, but above all, to the community we live in, the environment and the citizens who get in touch with our products. Accountable business implicates efficient risk management, and they are numerous in our work activity, so we try to enforce the latest standards and technologies in every area of our business so we could achieve satisfying level of efficiency.