Term generic derives from intellectual property rights. Generic products are those products whose patent term has expired and which can be freely used by all market participants.
General characteristics of generic products are that they are mostly products of same or similar quality like the originators products, but their production costs are much lower, so their prices in the market are lower as well.
Generic production is widely applied in many industrial businesses (production of human medicine, production of plant protection products, etc.). The presence of generic products leads to demonopolisation of market, therefore encourages the strengthening of competition and the development of innovation in the market.
Our end users, e.g. agricultural producers, who use quality generic plant protection products have the option to reduce their production costs and to offer quality agricultural products by lower prices. Ultimate effects of using generic plant protection products are lower prices of food products and improvement of population living standard.